The Zero Waste Project

Visual identity

Visual identity

The Zero Waste Project

TZWP is a circular economy project that focuses on training restaurant teams to learn how to properly manage their waste and accompany them in the transition to zero waste, allowing them to create and implement their own solutions to environmental problems. The idea is to minimize waste and maximize efficiency in the use of resources.
The brand revolves around two essential concepts: transformation and circularity. That is why the initials of the logo are in continuous transformation, constantly changing font to return to their original form each time, thus reflecting a continuous and endless cycle.