60 years ADG-FAD

Poster to celebrate the 60th anniversary of the ADG-FAD association, the most important association of graphic designers and art directors in Spain, as part of a collective exhibition at the Barcelona Design Museum (DHUB).
The graphic proposal is a fusion of the association’s logos, the original from 1961 and the current one on the 60th anniversary (2021). This superposition of the two logos highlights the connection between the past and the present, representing the dialogue between those who built the foundations of the ADG-FAD and current professionals. Although the tools and styles evolve, the identity and mission of the association remain recognizable in its commitment to excellence in graphic design and visual communication.